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  • Adrian Brannigan

5 steps before promoting your small business

Promoting and marketing is a continuous challenge for small businesses. When you are starting a business, you need low-cost and high-impact methods to advertise and promote your business.

Digital marketing has transformed ways to reach customers and it provides you with everything you need to grow your business.


These 5 steps are fundamental before promoting and growing your business:


1. Create a digital marketing strategy


A thorough and in-depth approach to developing your digital marketing strategy can reveal new opportunities and expand your reach. Focusing on a specific audience and recognizing the needs, interests, and pain points of the audience will help you create a more effective plan in achieving your marketing goals.


You must create a strategy as a first step because it will assist you in choosing which of these next steps to follow, and if there are any steps not listed here that your specific business would benefit from. A Digital Marketing Strategy is different for every business, and will change as your business grows. Like most small business owners, you may want to handle your own marketing & promotion yourself in the early stages of growth, but it is still essential to consult a professional marketing company on what kind of strategy you should be implementing in your business's marketing & promotion.


2.Create a website for your business


Most consumers look for information online that will help them make smarter purchasing decisions. In fact, according to the E-commerce Foundation, 88% of consumers will research product information before making an online or in-store purchase. This buying behavior trend underscores the importance of the website for today's businesses.

If you want your company to be successful in the modern market, you need to have a professional website. Your website is the backbone of your business, which supports all your digital marketing efforts.


3.Start a blog on your website


For businesses just starting to develop a marketing strategy, blogging is a marketing tool with a small barrier to entry and a tangible payout. For more established brands, the blog is the ideal anchor for a multi-faceted marketing strategy.

A constantly updated, high-quality blog is still the ideal way to drive traffic and grow your brand. When managed well, your blog maximizes your inbound leads. Google loves a meaty, often updated blog, rewarding great content with higher search engine rankings as an overall trend.

Blogging is also the perfect way to establish a brand voice, becoming recognizable to customers and increasing loyalty. A great blog shows that your brand has its own unique personality, tons of interesting information, and it's worth spending time with.


4.Set up social media accounts/pages for your business


Set up accounts on social media that suits your business. Make sure your business profile contains a good description, keywords and a link to your website. Look for groups or conversations that talk about your type of product or service and engage in conversations, but don't spam them with constant promotions for what you sell. When posting on social media, try and think about the pain points of your potential clients and try and provide as much 'upfront value' as possible.


5. Start a Podcast around your industry


There is no better way to establish yourself as the industry expert than being the host of a podcast that your potential customers can benefit from. Becoming the 'Figure of authority' in your industry is a perfect way to build trust and relationship with prospects.


Your podcast can be about the ''Ins & outs'' of your industry, as well as tips, tricks, or even just industry news. Podcasts offer unlimited content capabilities since you can record video of your podcast and upload it to all your social media accounts, take snippets of the podcast and post them over time, as well as transcribing the audio into a blog or short quotes. The opportunity is there, and your potential clients are listening to podcast RIGHT NOW, so start early and start now.


What's next?


After you've set up your business online and created a strategy around how you will be establishing your brand and promoting it, you can then begin running advertisement campaigns, showing up to events, and anything else that you can do to get your name out there. Once these 5 steps are completed, you can now take your marketing serious, and in most cases, that means contacting a digital marketing agency to receive consulting services on how to run your marketing campaigns, or receiving a 'Done-4-you' service that handles all your marketing and management needs.


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